English CV
Sales, marketing communication, PR, Public Relations, Supervisory board, Publicity Work, corporate communications
Ulrich Späing
www.spaeing.biz
Certified Business Economist
Bültstiege 14
48429 Rheine
+49 (0) 172 53 03 174
u.spaeing@spaeing.biz
Born 27 Januar 1956 in Nordhorn
Overview
o Creative communicator,
o teamplayer and networker with leadership experience and many years in the areas of sales, marketing, communication & PR
o Growth expert with 30 years’ experience
o Leadership style characterized by strong integrative skills, based on a feeling for the market and a sensitive approach to different stakeholders and target groups
o Teamplayer/Teamleader
o First-hand experience of start ups, company acquisitions, corporate groups and SME’s
o Excellent know-how in the development of strategies on price and gaining competitive advantage
o Well-versed in brand leadership, in networking, in management of social media platforms
Committee Work
08/2016 – 07/2019 United Labels AG, Münster, FWB, Prime All Share
Supervisory Board, Deputy Chairperson
Outcomes: returns, capital
Projects, Positions, Senior Management, Sales
04/2015 – today PR IR Wachstum GmbH, Rheine,
Publicity work, corporate communications
Brand, PR, corporate identity, positioning, planning and implementation of PR-activities. Development and expansion of digital media relations including social media communication on behalf of customers.
Maintenance and systematic expansion of a network of relevant stakeholder contacts, sales strategies.
04/2009 – today Self-employed as Interim Manager: farbtanke UG haftungsbeschränkt, Rheine.
Publicity work, corporate communications
Responsibility, results: Development of a service portfolio with a special focus on adding value in the area of sustainability.
Recycling and trading
11/2005-10/2008 Self-employed as Interim Manager: wedi GmbH, building materials, Emsdetten, http://www.wedi.de/
Leader Public Relations, Corporate Communications, Marketing,
Sales Support
Development and implementation of the communications strategy
Tracking and analysis of the market to ensure leadership on innovation and price
Long-term customer retention and new customer acquisition in 3-level sales process
07/2002-10/2005 Self-employed: preparation of a start-up and of a company acquisition.
Qualification as member of supervisory board.
03/1999-06/2002 Next GmbH, Sales company & advertising agency, Rheine
Marketing, corporate communications, brand management
Operational and strategic leadership
Planning and implementation of press and PR activities on behalf of customers
Reorganisation of quotation and invoicing systems
Management of field sales and sales support; systematic new customer acquisition
Outcomes: Tripling of turnover from 1.5m to 4.8m €, increased efficiency through various process optimizations in the area of CRM
07/1988-02/1999 apetito AG, frozen meals for community catering (market leader),
for large-scale customers and end consumers, Rheine
Head Corporate Communications/PR/Corporate Identity/Brand
Successful market expansion; increase of brand awareness
Brand management and enhancement, strategic orientation
Sales concepts and marketing strategies
Cultivation of networks such as in associations, higher education, economic institutions, local authorities and in politics
Responsibility: Investment, commercial and financial planning 8.6m € budget, responsible for 10 direct reports
Outcomes: Doubling of turnover from 250m € to 500m €
Career Start
01/1984-07/1988 Interim projects in mobility services and waste management
07/1976-12/1983 Economic and local journalism,
Editorial interim projects in Verlag DVV, Münster,
Education
09/2010-07/2013 State Certified Business Economist,
Fachschule für Wirtschaft FSW
03/2009-11/2009 Sales Leader Examination, Deutsche Verkaufsleiterschule, München
10/1984-03/1986 Completed Training as a Corporate Communications Specialist,
Deutsches Institut für Public Relations, Hamburg
12/2013-06/2014 Qualified Supervisory Board Member and Financial Expert/
Specialist Supervisory Board Member for the Audit Committee,
Deutsche Börse AG Akademie, Eschborn
09/2013-12/2015 Accredited Insolvency Law & Restructuring Consultant,
Deutsches Institut für angewandtes Insolvenzrecht, Bonn
06/2013-12/2014 Certified Investor Relations Officer CIRO,
Hochschule für das Bankwesen HfB, Frankfurt
Organisations
Deutsche Public Relations Gesellschaft e. V. DPRG
djv Deutscher Journalistenverband e. V.
DIRK Deutscher Investor Relations Verband e. V.
DDIM Dachgesellschaft Deutsches Interim Management e. V.
Bundesverband geprüfter Sanierungsberater BV ESUG
AdAR Arbeitskreis deutscher Aufsichtsrat e. V.
FEA Financial Experts Association e. V.
Abroad
School years in Canada, USA and France (1974/75). Fluent French and English.
Rheine, 8. Oktober 2020 Ulrich Späing
