English CV

Sales, marketing communication, PR, Public Relations, Supervisory board, Publicity Work, corporate communications

Ulrich Späing

Certified Business Economist

Bültstiege 14
48429 Rheine
+49 (0) 172 53 03 174


Born 27 Januar 1956 in Nordhorn


o Creative communicator,
o teamplayer and networker with leadership experience and many years in the areas of sales, marketing, communication & PR
o Growth expert with 30 years’ experience
o Leadership style characterized by strong integrative skills, based on a feeling for the market and a sensitive approach to different stakeholders and target groups
o Teamplayer/Teamleader
o First-hand experience of start ups, company acquisitions, corporate groups and SME’s
o Excellent know-how in the development of strategies on price and gaining competitive advantage
o Well-versed in brand leadership, in networking, in management of social media platforms

Committee Work

08/2016 – 07/2019 United Labels AG, Münster, FWB, Prime All Share
Supervisory Board, Deputy Chairperson
Outcomes: returns, capital

Projects, Positions, Senior Management, Sales

04/2015 – today PR IR Wachstum GmbH, Rheine,
Publicity work, corporate communications
Brand, PR, corporate identity, positioning, planning and implementation of PR-activities. Development and expansion of digital media relations including social media communication on behalf of customers.
Maintenance and systematic expansion of a network of relevant stakeholder contacts, sales strategies.

04/2009 – today Self-employed as Interim Manager: farbtanke UG haftungsbeschränkt, Rheine.
Publicity work, corporate communications
Responsibility, results: Development of a service portfolio with a special focus on adding value in the area of sustainability.
Recycling and trading

11/2005-10/2008 Self-employed as Interim Manager: wedi GmbH, building materials, Emsdetten, http://www.wedi.de/
Leader Public Relations, Corporate Communications, Marketing,
Sales Support
▪ Development and implementation of the communications strategy
▪ Tracking and analysis of the market to ensure leadership on innovation and price
▪ Long-term customer retention and new customer acquisition in 3-level sales process

07/2002-10/2005 Self-employed: preparation of a start-up and of a company acquisition.
Qualification as member of supervisory board.

03/1999-06/2002 Next GmbH, Sales company & advertising agency, Rheine
Marketing, corporate communications, brand management
▪ Operational and strategic leadership
▪ Planning and implementation of press and PR activities on behalf of customers
▪ Reorganisation of quotation and invoicing systems
▪ Management of field sales and sales support; systematic new customer acquisition
Outcomes: Tripling of turnover from 1.5m to 4.8m €, increased efficiency through various process optimizations in the area of CRM

07/1988-02/1999 apetito AG, frozen meals for community catering (market leader),
for large-scale customers and end consumers, Rheine
Head Corporate Communications/PR/Corporate Identity/Brand
▪ Successful market expansion; increase of brand awareness
▪ Brand management and enhancement, strategic orientation
▪ Sales concepts and marketing strategies
▪ Cultivation of networks such as in associations, higher education, economic institutions, local authorities and in politics
Responsibility: Investment, commercial and financial planning 8.6m € budget, responsible for 10 direct reports
Outcomes: Doubling of turnover from 250m € to 500m €

Career Start

01/1984-07/1988 Interim projects in mobility services and waste management
07/1976-12/1983 Economic and local journalism,
Editorial interim projects in Verlag DVV, Münster,


09/2010-07/2013 State Certified Business Economist,
Fachschule für Wirtschaft FSW

03/2009-11/2009 Sales Leader Examination, Deutsche Verkaufsleiterschule, München

10/1984-03/1986 Completed Training as a Corporate Communications Specialist,
Deutsches Institut für Public Relations, Hamburg

12/2013-06/2014 Qualified Supervisory Board Member and Financial Expert/
Specialist Supervisory Board Member for the Audit Committee,
Deutsche Börse AG Akademie, Eschborn

09/2013-12/2015 Accredited Insolvency Law & Restructuring Consultant,
Deutsches Institut für angewandtes Insolvenzrecht, Bonn

06/2013-12/2014 Certified Investor Relations Officer CIRO,
Hochschule für das Bankwesen HfB, Frankfurt


Deutsche Public Relations Gesellschaft e. V. DPRG
djv Deutscher Journalistenverband e. V.
DIRK Deutscher Investor Relations Verband e. V.
DDIM Dachgesellschaft Deutsches Interim Management e. V.
Bundesverband geprüfter Sanierungsberater BV ESUG
AdAR Arbeitskreis deutscher Aufsichtsrat e. V.
FEA Financial Experts Association e. V.


School years in Canada, USA and France (1974/75). Fluent French and English.

Rheine, 8. Oktober 2020 Ulrich Späing

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